Information We Collect
We collect the following categories of information when you use our website and services:
Personal Information
This includes details such as your full name, email address, phone number, billing and shipping address, and payment information that you provide when placing an order, creating an account, or contacting customer support.
Business Information
If you interact with us for partnership, wholesale, or commercial purposes, we may collect business-related details such as company name, business type, tax information, transaction records, and other relevant operational data necessary to provide our services.
Usage Information
We automatically collect certain technical data when you visit our website. This may include your IP address, browser type, device information, operating system, pages visited, time spent on the site, and other analytics data that help us improve performance, security, and user experience.
Text / SMS Marketing
Consent to Receive Messages
By entering your phone number on our website, subscribing to updates, or completing a purchase, you consent to receive SMS communications from April Apparel. These communications may include promotional messages, special discounts, product launches, restock alerts, and important service notifications related to your orders. Your consent to receive marketing messages is not a condition of purchase.
Types of Messages We Send
Our SMS communications may include order confirmations, shipping updates, delivery reminders, customer service follow-ups, promotional campaigns, limited-time offers, and exclusive member deals. Message frequency may vary depending on your interaction with our brand, ongoing promotions, and subscription preferences.
Automated Technology Disclosure
Some marketing text messages may be sent using automated systems or auto-dialing technology. Standard message and data rates may apply according to your mobile carrier’s pricing plan. April Apparel is not responsible for any additional charges imposed by your mobile service provider.
Opt-Out & Unsubscribe Policy
You may opt out of SMS marketing at any time by replying “STOP” to any text message received from us. Once you opt out, you will receive a confirmation message, and promotional texts will cease. However, transactional or service-related messages (such as order updates) may still be sent when necessary to complete your purchase or provide customer support.
Retention Period
April Apparel retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including processing orders, providing customer support, complying with legal obligations, resolving disputes, and enforcing our agreements.
Changes to This Privacy Policy
Right to Update
April Apparel reserves the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or service offerings. Any updates will be effective immediately upon being posted on our website unless otherwise stated.
How We Use Your Information
Order Processing & Fulfillment
We use your personal information to process, confirm, and deliver your orders efficiently. This includes managing payments, coordinating shipping, sending order updates, and providing customer support related to your purchases.
Customer Service & Communication
Your information allows us to respond to inquiries, resolve complaints, provide after-sales support, and communicate important updates regarding your orders, returns, or account activity.
Personalization & User Experience
We analyze usage and browsing data to improve website functionality, enhance navigation, recommend relevant products, and provide a more personalized shopping experience tailored to your preferences.